Create customer journey maps that inspire unforgettable customer experiences

Get started right away with Custellence. Our intuitive interface and flexible layout allow you to create customer journey maps for impactful customer experiences in no time.

80.000+ Happy users

Trusted by 2.000+ CX experts around the world

The perfect map every time

Customer journey maps, user maps, service blueprints, experience maps. No matter what sort of map you are creating. No matter how big or small. Or how many maps you need. Custellence is flexible and lets you create perfect customer journey maps every time.

A team collaborating with customer journeys, starting with a template to then customize to their needs.

No learning required

Custellence is designed to make your journey mapping quick and smooth. You can add cards and lanes with a simple click and rearrange them with drag-and-drop. Add cards between cards anywhere in the map and the map rearranges accordingly.

A department starting with customer journeys from a template, the tool is easy to use so no learning needed, showing that they understand it right away.

The freedom to create any look

Forget the grid structure and get a flexible lane-based interface that allows you to customize your journey maps to fit your business challenges. Flexible length to combine overlapping activities and unlimited number of lanes and cards lets you create any size of a map.

Image of a journey map showcasing choises of colors, icons, pictures and layout that can be adjusted to the needs of the customer journey map.

Evolve your work over time

Feel confident when dealing with uncertainty during your discovery and testing. You can start mapping without knowing the final result. It's easy to rearrange and edit content and you don't have to decide on the final form of your journey maps before you start.

Two customer journey maps showing, one thats more filled in than the other, showcasing that the map doesn´t need to be filled in completely from start but being evolved over time.

CX, UX and journey map templates

Get inspired and jumpstart your customer journey mapping with our proven templates. Designed by CX experts, these templates are based on real cases, ensuring effectiveness. Cant find the right template? No worries, we can help you to create one.

Visualization of several journey maps which is for different personas and purposes. Doesn't matter if you work within UX, CX or something else, there is a map fit for all purposes.

Most popular questions

These are some of our most frequently asked questions. If you have any additional questions check out our FAQ-page or Help Center. Can’t find what your looking for? Please don’t hesitate to contact us.

In the tool you can create several workspaces. You can use a workspace as a department, team or a part of your concern. In the workspace itself you can create map collections to group your maps. How you work with workspaces and collections depends on your organization's structure and how you want to work. 

We're happy to help you get started and together with you see what set-up that works best for you.

Your customers are your business

Custellence help you ensure that both succeed.