CX innovation due diligence with Gül Heper Jämterud
Drive CX-led transformation with expert guidance from Gül Heper-Jämterud. Focused on strategic alignment and measurable outcomes, Gül helps executive teams turn customer insights into profitable innovation, break down silos, and unlock business growth through smarter tech and better experiences.
Schedule your CX Innovation consultation with Gül Heper Jämterud
Fill in the form and we will get back to you to book your CX innovation due diligence consultation with Sabina Persson.
How much does it cost?
It depends on your organization's needs. The consultation is completely free!
What dates is it?
When it suits you the best. We will schedule date and time together.
Gül Heper-Jämterud
Gül is a strategic CX leader with a passion for turning customer insight into business impact. With over 20 years of experience, she has led transformation projects for global brands and Nordic scale-ups across retail, tech, hospitality, and finance.
Bridging the gap between commercial strategy and digital innovation, Gül helps executive teams uncover hidden opportunities, align around a shared vision, and drive profitable, customer-centric growth through structured and scalable change.
It’s about business transformation
Shifting priorities, legacy systems, and siloed teams slow progress and blur the path from insight to action. Gül’s approach brings clarity and structure to your organization.
Through her CX innovation due diligence, you’ll get a practical framework to assess where you stand, identify blockers, and chart a confident way forward. Whether you’re rethinking strategy, optimizing tech, or aligning teams, Gül helps you drive lasting change with measurable business value.

CX innovation due diligence
1. Strategic CX Assessment
2. Tailored Transformation Roadmap
A deep-dive into your current maturity level across leadership, tech, data, and customer insight. You will use a structured framework to surface capability gaps, hidden opportunities, and the internal blockers that limit growth.
Based on your organization’s needs, Gül co-creates a focused plan of action. This includes prioritized initiatives, quick wins, and long-term growth strategies. All backed by clear business cases and aligned with your internal capabilities.
3. Activation & Execution Support
4. Continuous Optimization
With the roadmap in hand, Gül helps mobilize your teams, systems, and partners. The focus is on cross-functional collaboration, clear governance, and measurable outcomes — turning strategy into action without getting stuck in the process.
Transformation doesn’t end at implementation. You will get support on ongoing measurement, feedback loops, and strategic refinement to keep momentum going. You’ll evolve with your customers and keep delivering value where it matters most.
Your customers are your business
Custellence help you ensure that both succeed.