The time it takes to make a customer journey map is entirely dependent on how detailed you want your map to be. Here are some helpful tips to give you a better understanding of the estimated time it will take you to map your customer’s journey.
How long does it take to make a Journey Map?
The honest answer is “It depends”.
It depends on a handful of potential variables. Such as the depth of detail you’re aiming to map and the size and complexity of the journey you’re mapping. Or it could be organizational factors like the resources you have to work with. The size of your team, and their experience with customer journey maps. In the end, you might need to make a customer journey map that adapts to these variables.
If you base your journey map on customer research. It will take longer than if you create it based on assumptions. You will also get more reliable insights this way. It’s only natural for journey maps based on research with higher levels of detail to take longer than assumption-based maps.
For instance, you can create a journey map that is an assumption based on a level 2 detail in a day. It might not be the best map to invest too heavily into to use as a basis for change. But if your purpose is to get started with journey mapping or to build empathy and buy-in from colleagues, it is a good start. This can be a quick way to initially make a customer journey map.
You will have to weigh the time and effort you’ll spend against the usefulness and value of the map. Knowing the depth of the detail you would like to map can go a long way. This will help to estimating the time frame it might take you to finish your map. Learn more about the detail level framework in the article How detailed should my journey map be?
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Creating a journey map involves understanding key touchpoints, gathering insights, and structuring the it effectively. If you want to dive deeper, the UX Design Institute offers a great article on how to design a customer journey map.
By Daniel Ewerman
