The customer journey map is a really powerful tool to help you create great customer experiences, and it is a key asset for you to achieve a more customer centric organisation. But as with most methods and tools, you need to use it right. Worst case, you´ll find yourself spending a lot of time and effort on a map that eventually will end up as a pretty picture on the office wall. To avoid this, consider the key questions when journey mapping to ensure you get the most out of the process.
How do you create journey maps that are useful, instead of useless? And how can you be sure to spend your valuable time and resources on the right things?
Here are the answers to the most commonly asked questions when journey mapping – and the answers of course!
Which customer journeys should I start with?
What lanes do I need in my journey map?
How detailed should my journey map be?
How long does it take to make a journey map?
Want to become a CJM ninja?
Learn the proven techniques on How to Create Journey Maps like a professional
Look out for these 6 mistakes when customer journey mapping
Check out our blog for more CX- and journey mapping-knowledge and inspiration!
We also recommend this guide from the Nielsen Norman Group. For a deeper understanding of customer journey mapping and answers to common questions when journey mapping.
By Daniel Ewerman
