Stockholm, Sweden, June 3, 2025 – Today, Custellence, the customer journey mapping platform trusted by CX teams worldwide, officially launches its one-of-a-kind AI Customer Journey Template Generator. The generator is a groundbreaking feature that helps organizations map faster, better, and with greater clarity from the very first step.
Customer journey mapping is essential for understanding pain points, aligning teams, and creating meaningful change, but getting started can be slow, vague, or overwhelming. Many companies face a familiar challenge: blank pages, disconnected efforts, and generic templates that don’t reflect the real customer experience.
Utilizing an AI template generator simplifies the mapping process and ensures that businesses can focus on key customer interactions without getting lost in the details.
“We’ve seen time and time again how hard it is to get the mapping process off the ground,” says Karin Sjödin, CEO at Custellence. “The AI Template Generator is our answer to that problem. It gives teams a smart, tailored starting point based on their specific context, so they can get straight to the conversations that matter.”
From zero to journey map in minutes
The AI Template Generator helps users create a fully outlined journey map by answering just five guiding questions about their customer segment, channel mix, and business challenges. In return, Custellence instantly generates a personalized journey framework, including:
- Key stages and steps
- Touchpoints and customer goals
- AI-suggested opportunities linked to business outcomes
Everything is editable, collaborative, and built with flexibility in mind, making it ideal for both beginners and experienced CX professionals.
Sabina from Custellence walks you through how to go from zero to journey map in just a few clicks.
Designed for clarity, collaboration, and speed
Unlike rigid templates, the AI Generator adapts to the user’s context. It’s not about filling out boxes. It’s about revealing insights that drive progress. This makes it especially valuable for organizations trying to align across silos, onboard teams, or launch new initiatives.
“Our mission has always been to make customer-centric work feel clear, structured, and collaborative,” says Sabina Persson, Co-founder and CXO at Custellence. “This launch is a big step forward in delivering on that promise.”
Available to all Custellence users
The AI Template Generator is now live and available for all Custellence users. Paying customers can auto-populate a map, while free customers populate it on their own, using the AI-created template. This marks the beginning of a broader product vision focused on ease of use, reducing complexity, and using AI to support rather than replace human insight in the journey mapping process.To try it yourself or learn more, visit www.custellence.com
Ready to stop mapping from scratch?
Let the AI Template Generator do the heavy lifting. Get a tailored customer journey map in minutes — built around your needs, not a generic template.
About Custellence
Custellence is a trusted platform for CX teams in over 119 countries and the top-ranked customer journey mapping tool in ChatGPT. Built for clarity, collaboration, and impact, Custellence helps organizations design better customer experiences with flexible, visual journey maps that evolve as they work.
