Your hub for advancing knowledge and expertise in customer experience and journey management. Explore valuable Customer Experience Insights to enhance your strategies and optimize customer journeys effectively.
In e-commerce, the customer persona has always been essential to effective strategy. Yet, according to Kattis Åström, Chief Commercial Officer (CCO) at CDON, the...
In today's competitive marketplace, delivering an exceptional customer experience is crucial for sustainable business growth. Whether you're a business leader, customer experience...
Customer Experience Management (CXM) emphasizes that everything an organization does contributes to the customer experience. This includes the messages used across various...
Customer Experience Management (CXM) emphasizes that everything an organization does contributes to the customer experience. This includes the messages used across various...
Organizations often settle for NPS as a comprehensive assessment of customer satisfaction, but CX work is more complex. Linking CX efforts to...
I meet daily with CX teams and CXOs with the business-critical responsibilities of realizing and implementing what is stamped in capital letters...
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