Customer experience insights
Your hub for advancing knowledge and expertise in customer experience and journey management. Explore valuable Customer Experience Insights to enhance your strategies and optimize customer journeys effectively.
Redefining customer experience at CDON: Insights from CCO Kattis Åström
CDON, one of the Nordic region's leading e-commerce marketplaces, has transformed its approach to customer experience (CX) under the leadership of Chief...
The persona is dead: Rethinking the e-commerce persona to understand customers better
In e-commerce, the customer persona has always been essential to effective strategy. Yet, according to Kattis Åström, Chief Commercial Officer (CCO) at CDON, the...
5 Proven customer experience strategies to boost your business growth
In today's competitive marketplace, delivering an exceptional customer experience is crucial for sustainable business growth. Whether you're a business leader, customer experience...
Silo-smashing saves money for a customer-centric organization
Customer Experience Management (CXM) emphasizes that everything an organization does contributes to the customer experience. This includes the messages used across various...
Unlock CX ROI: 5 easy wins
Customer Experience Management (CXM) emphasizes that everything an organization does contributes to the customer experience. This includes the messages used across various...
Six important CX financial metrics
Organizations often settle for NPS as a comprehensive assessment of customer satisfaction, but CX work is more complex. Linking CX efforts to...
